Quintessential Design was commissioned to design and build a mobile structure for the launch of Budweiser into South Africa. The brief was to enable Budweiser to travel around the country and showcase their brand at various music and sporting festivals. For this iconic brand, Quintessential Design pushed the limits of design to create a structure that could be erected and dismantled within a day. After the first music festival at Rocking the Daisies in Cape Town, the structure was dismantled and a week later reconstructed in Plettenberg Bay for the Plett Rage festival. This eye-catching and functional structure, the epitome of modern design, was again reconstructed for the Ultra Music festivals in Johannesburg and Cape Town and the World Cup Soccer 2018 fan parks where thousands of fans enjoyed the facilities.
Status: on going
Site Area: 1200 m2
Project Type: Modern commercial and stage design